US retailers Ralph Lauren and Victoria’s Secret are among those using m-commerce to reach a wider audience.
Ralph Lauren have created a mobile shopping site which can be accessed via url or QR code. They are promoting the QR approach heavily in a variety of offline media, starting at the US Open. Sending a (pretty hard [...]
Bango has launched a site analytics product. For organisations looking to accurately assess the traffic coming to their mobile site, Bango’s is a unique proposition.
The key is the session
Sessionisation, the task of identifying a set of page requests as having originated from a single user, is a major issue in web analytics. Some of the [...]
Internet Retailing is reporting that payments for both digital and physical goods via mobile will rocket to $300bn in the next five years.
This is obviously a very exciting trend, but what will the mobile payment landscape look like? There are a number of components: pure-play mobile web transactions; SMS transactions; Mobile web or SMS with an [...]
HTC has announced their new portal for Taiwan, Pl@net. As well as the usual options, content, entertainment, etc, the portal contains a book shop run by Eslite Books and a shopping points system run by HappyGoCard.
I went along to Retail Events Mobile Retailing 08 on June 11 to hear what other people were up to in this fast-developing sector. There were a range of presentations, from O2 talking about Near-Field Communications (NFC, like Oyster), Sponge talking about the power of SMS for genuine interaction with customers and M:Metrics and GfK [...]
Welcome to the MyMart blog!
We will be writing here about milestones in our company history and about mobile commerce and mobile shopping generally. So let’s get right on with it.
This week’s big news is Nielsen Mobile’s announcement that 9.16 million US mobile phone users, 3.6% of the total 254.5 million, have used their phones to pay [...]
