Last night in Soho, London, Mike Butcher of TechCrunch UK held a pitch event for UK and European startups. I went along and pitched MyMart.

The event was very pared down. The format was a set of “Demo Pit” companies who were allowed to give 30 second pitches followed by a second set of main pitching companies who pitched for 5 minutes. Doug Richards of Library House, Taptu and Dragon’s Den was on hand to ask difficult questions of the 5 minute pitchers.

See the video of Ben Godfrey pitching MyMart at TechCrunch Pitch!

The evening was really interesting. Lots of really great people trying out lots of ideas in web and mobile.